In 2025, businesses in Vietnam are undergoing structural changes in the context of deep globalization and emerging economic trends. These movements require smart adaptation, effective management and innovation from organizations to build sustainable competitive advantages in a rapidly changing environment.
Digital transformation is not only a trend, but has become an essential requirement for Vietnamese businesses. In 2025, organizations are using technology as a strategic lever to optimize operations and increase management efficiency.
- Small and medium-sized enterprises are increasingly applying management software, big data and artificial intelligence (AI) to optimize operations.
- ERP, CRM and cloud platforms are integrated to improve management efficiency, reduce costs and increase process flexibility.
- Strengthening cybersecurity and data governance has become a top priority, especially as regulations on personal data protection become increasingly stringent.
- The development of domestic technology solutions, combined with international tools, opens up many options to suit the needs of businesses of all sizes.
Reference data:
- Ministry of Planning and Investment (2023): 65% of Vietnamese businesses plan to invest more in digital transformation in the next 2 years.
- The report of Statista: Vietnam's information technology market value is forecast to reach 13,7 billion USD by 2025, growing at a rate of 9,5% per year.
- Nielsen: 72% of customers in Vietnam prefer to do business with businesses that use automation technology in their customer experience.
Legal changes, especially in the areas of tax, personal identification and personal data protection, require businesses to update and adapt promptly. Compliance with legal regulations is the foundation of modern governance.
- Changes in tax policy, personal data protection and labor regulations require businesses to quickly adjust their operating models.
- Exporting businesses need to pay particular attention to international regulations related to goods origin and supply chain transparency.
- Proactively grasping and taking advantage of preferential policies from the government can bring great advantages in expanding the market and attracting investment capital.
- Legal support services are playing an increasingly important role in helping businesses adapt to a complex legal environment.
Reference data:
- VCCI (2023): 56% of businesses in Vietnam need specialized legal advice to comply with new regulations.
- The report of Statista: 75% of Vietnamese export enterprises must adapt to stricter product origin standards from international markets.
- PwC: Businesses with proper legal support reduce litigation risks and grow revenue 15% faster than businesses without this support.
Businesses need to build tight internal legal processes, combined with support from experts to take advantage of opportunities from new policies.
Attracting and retaining talent in a highly competitive environment.
- Corporate culture not only aims for flexibility and creativity but also enhances inclusiveness, creating equal development opportunities for all employees.
- The advent of modern HR technologies helps automate recruitment, training and performance management processes, while supporting HR data analysis to make strategic decisions.
- Digital workplaces with online communication, project management and information sharing tools are becoming the norm.
- 3P salary policies (Position, Person, Performance) are increasingly widely applied to ensure fairness, transparency and encourage performance.
Reference data:
- Deloitte: 48% of Vietnamese enterprises use 3P salary as a strategic tool to attract talent.
- Jobstreet: 62% of Gen Z candidates in Vietnam rate salary transparency as the top factor when choosing a company.
- ILO: Vietnam ranks second in Southeast Asia in terms of the speed of adopting hybrid work policies, with more than 2% of businesses having implemented them.
In the context of global economic instability, financial optimization is a top priority to ensure stability and growth potential.
- Businesses prioritize tight cash flow management, building reserves and optimizing cost structures to protect liquidity in an uncertain economic environment.
- Outsourcing services in the fields of accounting, auditing and tax consulting are becoming a popular choice, helping businesses focus resources on core activities.
- Applying advanced financial analysis technologies not only supports budget planning but also helps businesses forecast trends, identify risks and optimize financial performance.
- Transparency in financial reporting continues to be an important criterion for attracting investment and strengthening trust from partners.
Applying modern financial management and tight cash flow management strategies is key to maintaining competitive advantage and coping with economic uncertainty.
ESG (Environmental, Social, Governance) criteria are no longer optional but mandatory for businesses that want to remain competitive in the international market. Sustainable development is a strategic focus.
- Businesses are increasingly focusing on integrating “green” elements into their supply chains, manufacturing, and products to meet the expectations of both investors and consumers.
- Transparency in governance, combined with social responsibility, is becoming an important criterion to build trust with investors, partners and international customers.
- Industries such as textiles, agriculture and manufacturing face increasing pressure to comply with ESG standards from foreign partners, requiring business model innovation and the adoption of sustainable production methods.
- ESG pioneers are laying the groundwork for new standards, pushing the entire industry forward in creating sustainable value.
Reference data:
- PwC: 70% of investors in Asia, including Vietnam, prioritize investing in companies with transparent ESG reports.
- VCCI: 46% of Vietnamese enterprises have implemented at least one ESG-related initiative by 2023.
- The report of Statista: Vietnam is among the top 5 countries in ASEAN with significant increases in investment in renewable energy, with investment value reaching 2,2 billion USD by 2022.
Investing in ESG not only helps businesses improve their image but also opens up opportunities for cooperation with international partners.
Customers increasingly demand personalized and convenient services. Digitizing the customer experience is the key to differentiation. Technology is reshaping the way businesses interact with customers.
- Integrating omnichannel platforms improves seamless communication and enhances customer experience at every touchpoint.
- Personalized solutions, based on customer data analytics, help businesses not only meet but also predict needs, thereby increasing customer loyalty.
- Chatbots, AI, and automation tools are changing the way customers are served, reducing operational costs while significantly improving service quality.
- These innovations not only enhance competitiveness but also shape new standards in the industry.
Reference data:
- Google: 89% of Vietnamese consumers use at least 2 different channels before making a purchase decision.
- Salesforce: 66% of customers are willing to spend more with brands that offer seamless omnichannel experiences.
- The report of Statista: Vietnam has more than 50 million e-commerce users, creating a huge potential customer base.
Businesses need to focus on omnichannel platforms and use AI to personalize customer experiences.
Innovation to keep up with market changes
- E-commerce continues to open up huge opportunities, especially for small and medium-sized businesses looking to access international markets at a reasonable cost.
- The “Direct-to-Consumer” (D2C) model helps businesses optimize profits and build strong relationships with customers through direct interactions.
- Businesses are increasingly focusing on developing unique products and services that meet the highly differentiated needs of modern consumers.
- Being flexible in changing business strategies and exploiting new opportunities is vital in a constantly changing market.
Reference data:
- e-Conomy SEA (2023): Vietnam's e-commerce industry is expected to reach a value of 49 billion USD by 2025, with a growth rate of 19% per year.
- Google and Bain: 73% of Vietnamese consumers prefer to shop online than in-store.
- The report of Statista: 65% of small and medium enterprises in Vietnam are building or expanding their online business strategies.
Businesses need to quickly adapt to flexible business models, especially e-commerce and “Direct-to-Consumer” (D2C), which are changing the way businesses approach the market.
