In the digital era that is dominating most modern industries, information systems play a vital role in providing managers, supervisors and employees with the tools they need to function. more efficient, more productive and more customer focused.
An online/online information system allows businesses not only to share knowledge, but also to simulate situations based on available data, so that operational processes are unified across all departments.
1. Transaction processing system (TPS)
Day-to-day transactions are the lifeblood of many small and medium-sized businesses, and transaction processing systems allow companies a variety of ways to adjust, modify, store, collect, process, and cancel transactions. Translate. The most efficient transaction processing systems are hosted on-premises and in the cloud, to ensure that information is never lost. The data processed through this system includes sales, inventory, production schedules, and payment reports.
The transaction process system is different from the batch processing system. Transaction processing usually executes when user interaction is required, while batch processing does not require user involvement. In batch processing, the results of each transaction are not immediately available, while in the processing of transactions there is no delay and the results of each transaction are available immediately.
To achieve performance, reliability, and consistency, data must be easily accessible in the data warehouse, backup procedures must be in place, and recovery procedures must be in place to deal with system failures and failures. man-made, computer virus, software application, or natural disaster.
2. Management information system (MIS)
To make the right business decisions, managers need data collected by the transaction processing system. Using this data, managers can generate reports related to the payment process, payroll, production schedule, and purchasing. This information is valuable because it can help managers identify areas of waste in business operations, as well as areas that could be better exploited. For example, if a sales report shows sales growth in a particular season, a manager can ramp up marketing and production to leverage those specific months to maximize revenue.
In a corporate environment, the ultimate goal of using a management information system is to increase the value and profitability of the business. This is done by providing managers with timely and relevant information that enables them to make effective decisions in a shorter period of time.
It is important to note that not everyone who enters data into the MIS is necessarily a manager. It is a common practice that non-management staff will give input to the MIS even though they rarely have access to the reports and decision support platforms provided by these systems.
3. Customer Relationship Management (CRM) System
A customer relationship management system helps to quantify and evaluate the customer experience as it relates to a business. The CRM system collects customer behavior such as purchasing trends, customer request type, and customer subscription account. Each customer interaction with a business can provide valuable information not only about current customers, but also about potential customers who call to inquire about a company's products and services.
CRM at the strategic level focuses on the development of a customer-centric business culture.
The main goal of a customer relationship management system is to integrate and automate sales, marketing, and customer support, including”
- Sales automation works with all stages of the sales cycle, from entering initial contact information to converting leads into actual customers. It performs sales promotion analysis, automates tracking of customer account history for repeat sales or future sales, and coordinates sales, marketing, call center and Retail store. It prevents duplication efforts between salesperson and customer and also automatically tracks all contact and follow-up between both parties.
- Marketing automation focuses on easing the overall marketing process to make the marketing process more efficient and effective. CRM tools with marketing automation can automate repetitive tasks, such as sending automated marketing emails at certain times to customers or posting marketing information on social media. The goal of marketing automation is to turn leads into full customers.
- Service automation is part of a CRM system that focuses on direct customer service technology. Through service automation, customers are supported through multiple channels such as phone, email, knowledge base, booking portal, FAQ, etc.
4. Knowledge Management System (KMS)
Acquiring, sharing and storing knowledge is essential for many companies, especially those operating in the service industry. Knowledge management systems can help businesses be experts in a particular field.
For example, law firms and accounting firms are founded on the expertise and knowledge of lawyers and CPAs, so these professions will need an effective knowledge management system to categorize knowledge. specific to specific topics and topics, and make them available in easy-to-read spreadsheets, documents, presentations, and even blog posts.
5. Human resource management (HRM) system
The overall purpose of human resources is to ensure that the organization can achieve success through people.
Human resources professionals manage an organization's human resources and focus on the implementation of policies and procedures. They may specialize in finding, recruiting, selecting, training and developing employees, as well as maintaining employee relationships or benefits.
Training and development specialists ensure that employees are trained and have ongoing development. This is done through training programs, performance reviews, and reward programs.
Employee relations address employee concerns when policies are broken, such as cases involving harassment or discrimination. Manage employee benefits including developing compensation structures, leave programs and other employee benefits.
6. Executive information system (EIS)
Executive information systems help executives at the executive level analyze company-wide data to make critical decisions about the direction of the business.
Instead of just existing as a database, an executive information system provides very specific information such as graphs, reports, planning, cost accounting, and predictive analytics to executives. can make decisions quickly without having to search for more complete data.
For example, with an executive information system, the head of a company can make a proactive decision to switch from a pay-per-click marketing strategy to a local marketing strategy that targets competitors in a geographic area based on pricing models. That change can be triggered by analyzing customer behavior that shows that sales are increasing because customers prefer the company's lower prices compared to competitors' prices.
The EIS system is gradually losing its popularity due to the popularity of a new form of EIS, Business intelligence (BI) that emphasizes the power of information technology in the aspects of reporting, analysis and tables. digital control.
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